Why Is It Unethical to Provide an Incentive That Is

question 34

Multiple Choice

Why is it unethical to provide an incentive that is too large to refuse (for example, offering undergraduate students free tuition for a semester for participating in a study) ?

• A)It is unfair to other researchers who cannot afford to pay participants.
• B)It unduly influences people into participating.
• C)It is unfair to people who choose not to participate in the study.
• D)It is not unethical to do this.

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Definitions:

Marketing Channel Management

The process of overseeing the pathways through which products or services flow from producers to consumers, including logistics and distributor relations.

Corporate Vertical Marketing System

A system in which the parent company has complete control and can dictate the priorities and objectives of the supply chain; it may own facilities such as manufacturing plants, warehouse facilities, retail outlets, and design studios.

Retailing Activities

Tasks and functions involved in selling goods and services directly to consumers for their personal, non-business use.

Supply Chain Management

The oversight of materials, information, and finances as they move in a process from supplier to manufacturer to wholesaler to retailer to consumer.