Forced-Choice Question Formats Are Especially Good at Dealing with Which

question 10

Multiple Choice

Forced-choice question formats are especially good at dealing with which of the following issues?

• A)Fence sitting
• B)Faking good
• C)Response sets
• D)People self-reporting more than they can know

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Definitions:

Differentiation

The process of distinguishing a product or service from others, to make it more attractive to a particular target market.

Perceptual Mapping

Perceptual mapping is a diagrammatic technique used by marketers to visually display the perceptions of customers or potential customers to compare attributes of different products.

Private-label Brands

Brands owned by a retailer or supplier that are sold exclusively in their own stores or outlets.

Perceptual Map

A visual representation that depicts consumers' perceptions of competing products or brands relative to one another along various dimensions.