Why Are Techniques Like Cluster Sampling and Multistage Sampling Just

question 31

Multiple Choice

Why are techniques like cluster sampling and multistage sampling just as externally valid as simple random sampling?

• A)They all contain elements of random selection.
• B)They all measure every member of the population of interest.
• C)They all use lists of all population members.
• D)They all rely on large samples.

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Definitions:

Cannibalise Sales

A situation where a new product eats into the sales of other products within the same brand or company.

Category Extensions

A strategy where a brand uses its established name to launch a new product in a different product category.

Cognitive Fit

The degree to which information presentation aligns with an individual's cognitive processes, enhancing understanding and decision-making.

Parent Brand Image

The overall perception of a parent company, which can influence the recognition and reception of its subsidiary brands.