Dr Whetstone Is Curious About How Self-Esteem Changes as a Result

question 45

Multiple Choice

Dr. Whetstone is curious about how self-esteem changes as a result of a new counseling program. She is concerned about testing threats in her study. Which of the following would you recommend to her as a way to address this type of threat?

• A)Refusing to let participants drop out of the study
• B)Conducting a pretest-only study
• C)Using a different measure of self-esteem at pretest than at posttest
• D)Omitting a comparison group

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Definitions:

Demographic Variable

Characteristics of populations, like age, gender, income, and education, which are used in segmenting markets.

Family Size

A demographic term referring to the number of individuals living in a single household, categorized by nuclear, extended, or other variations.

Behavioral Segmentation

The division of a market into groups based on consumer behaviors and patterns relating to the use of a product or service.

Psychographic Segmentation

This is a market segmentation strategy that divides consumers based on their personality traits, values, attitudes, interests, or lifestyles.