When a Double-Blind Study Is Not Possible, an Acceptable Alternative

question 18

Multiple Choice

When a double-blind study is not possible, an acceptable alternative may be .

• A)a matched groups design
• B)a within-groups design
• C)the use of a control group
• D)a masked design

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Definitions:

Regular Cola

A standard, traditional flavor of cola beverage, not characterized by any unique or distinguishing ingredient adaptations.

Need

A basic requirement or necessity that motivates behavior towards its satisfaction.

Want

A desire or wish for something that is not necessarily needed but is desired by an individual.

Stimulus-Response Model

A concept in psychology and marketing that suggests a direct link between an external stimulus and a predictable response from an organism or individual.