Armand Conducts a Study for His Research Method Class

question 59

Essay

Armand conducts a study for his research method class. He is curious as to whether watching romantic movies makes people more committed to their romantic relationship. He collects a sample of men in dating relationships and divides them into two groups. One group watches a 5-minute clip of a movie in which the main characters are having a romantic first date. The second group watches a 5-minute clip from the same movie in which the main characters break up. After the participants watch the movie clip, they are then asked to write a sentence about their relationship. Armand counts the number of uses of the words we and us as a measure of commitment. After conducting the study, he finds that there is not a statistically significant difference between his two groups.
Provide three reasons why Armand's study may have resulted in null effects.

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Definitions:

Fixed Assets

Long-term tangible assets that a company uses in its operations and that are not expected to be consumed or converted into cash within one year.

Long-Term Debt

Represents loans and financial obligations lasting over one year that a company owes and is recorded on its balance sheet.

Synergy Value

The potential additional value generated from combining two companies, often expected from cost savings or by achieving higher revenues.

Equity-Financed

Describes a business funding model where capital is raised through the sale of equity or shares in the company rather than through borrowing.