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To Study the Effects of Physical Discomfort on Attention, Dr

question 50

Essay

To study the effects of physical discomfort on attention, Dr. Lopez conducted the following study: A group of participants were required to keep one hand submerged in cold water (52 degrees). Half of the participants kept their hand in the water for 2 minutes, and half of the participants kept their hand in the water for 4 minutes. In addition, half of the participants were given a placebo pill and told it would reduce the pain of the water (pain relief assumed). The other half were given a placebo pill and told that it would have no effect (no pain relief assumed). While their hands were in the water, participants were asked to watch a video where a ball is quickly passed between and underneath three cups. At the end of the video, participants were asked to indicate under which cup the ball could be found. Whether or not the participant picked the correct cup was recorded (as a measure of whether they were paying attention). The results are below.

Using the marginal means, state whether it appears that the main effects in Dr. Lopez's study are important. (You do not need to say whether the main effects are statistically significant but simply whether a difference appears to exist.)

Recognize the importance of focusing on future possibilities in the conclusions of negative messages.

Comprehend the strategic use of buffers to soften the impact of negative messages.

Identify appropriate content and tone for subject lines in negative messages.

Realize the necessity of offering alternatives or recommendations alongside bad news.

Definitions:

Filter Irrelevant Content

The process of identifying and eliminating content that is not pertinent or useful to a specific purpose or audience.

Primary Data

Data collected firsthand by the researcher for a specific research purpose, through surveys, interviews, or experiments.

Sample Frame

A list or database from which a statistical sample is drawn for a research or survey.

Survey Research

A research method involving the collection of information from a sample of individuals through their responses to questions.