To Study the Effects of Physical Discomfort on Attention, Dr

question 36

Essay

To study the effects of physical discomfort on attention, Dr. Lopez conducted the following study: A group of participants were required to keep one hand submerged in cold water (52 degrees). Half of the participants kept their hand in the water for 2 minutes, and half of the participants kept their hand in the water for 4 minutes. In addition, half of the participants were given a placebo pill and told it would reduce the pain of the water (pain relief assumed). The other half were given a placebo pill and told that it would have no effect (no pain relief assumed). While their hands were in the water, participants were asked to watch a video where a ball is quickly passed between and underneath three cups. At the end of the video, participants were asked to indicate under which cup the ball could be found. Whether or not the participant picked the correct cup was recorded (as a measure of whether they were paying attention). The results are below.

Using Dr. Lopez's study as an example, explain why an interaction is often described by saying "it depends."

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Definitions:

Alternative Contingencies

Different or backup plans developed to address potential future events or circumstances that may impact objectives.

Uncertainty

The state of being unsure of something or the lack of predictability in potential outcomes.

Blue Ocean Strategy

A marketing theory that suggests companies are better off searching for ways to gain "uncontested market space" rather than competing with similar companies.

Market Share

Represents the percentage of an industry's total sales that is earned by a particular company over a specified time period, indicating the company's size within its market.