Examlex
________ is one way to achieve unfreezing of an organization's status quo.
Market Segmentation
The process of dividing a broader market into smaller, distinct groups of consumers who have common needs or characteristics.
Consumer Behavior
The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts these processes have on the consumer and society.
Marketing Strategies
Plans of action designed to promote and sell a product or service by identifying target markets and developing a mix of marketing tactics to reach them.
Accomplished
Refers to successfully achieving a goal or completing a task to a high standard.
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