Examlex
Path-goal theory is based on motivation principles drawn from expectancy theory.
Customization
Customization is the process of modifying a product or service to meet the specific needs or preferences of an individual customer or a particular market segment.
Choice
The act of selecting between two or more alternatives.
Cross-channel Consumer
A consumer who interacts with multiple channels (e.g., online, in-store) before making a purchase decision, combining the advantages of each channel.
Marketers Importance
The significance of marketers in identifying consumer needs, creating value, and engaging target audiences effectively to promote products or services.
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