House Notes That Charismatic Effects Are More Likely to Occur

question 11

Multiple Choice

House notes that charismatic effects are more likely to occur in ______.

• A) contexts in which followers experience few difficulties
• B) supportive environments
• C) stressful situations
• D) sympathetic relationships

---

Definitions:

Guide Decision Making

The process of making choices by identifying a decision, gathering information, and assessing alternative resolutions.

User Personas

Fictional characters created to represent the different user types within a targeted demographic, psychographic, or behavior set that might use a site, brand, or product in a similar way.

Positive Characteristics

Favorable, beneficial, or desirable traits or qualities possessed by individuals, groups, objects, or concepts.

Marketing Myopia

A short-sighted and inward-looking approach to marketing that focuses on the company’s needs rather than viewing the market from the perspective of the consumer.