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Who Is (Are)the Most Referenced Researcher(s)identifying Five Major Dimensions on Which

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Who is (are) the most referenced researcher(s) identifying five major dimensions on which cultures differ?


Definitions:

Market Share

It represents the portion of a market controlled by a particular company or product, expressed as a percentage of the total market volume.

Heavy Advertising Campaign

A strategic marketing effort that involves a significant increase in advertising volume and intensity to promote a product, service, or brand.

Chi-squared Goodness-of-fit Test

A statistical test used to determine if observed data fits an expected distribution.

Expected Frequencies

The anticipated count of occurrences across different categories or intervals, based on a probability model.

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