Examlex
Facebook, LinkedIn, and Ning are examples of social network sites.
Loss Aversion
In prospect theory, the property of most people’s preferences that the pain generated by losses feels substantially more intense than the pleasure generated by gains.
Anchoring Effect
A cognitive bias where an individual relies too heavily on an initial piece of information (the "anchor") when making decisions.
Hedonic Treadmill
A theory suggesting that people continually seek new levels of stimulation or material goods to maintain happiness, but generally return to a stable level of happiness despite major positive or negative changes.
Prospect Theory
Prospect theory is a behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are known.
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