While Reading the October Issue of Her College Alumni Newsletter

question 53

Multiple Choice

While reading the October issue of her college alumni newsletter, Elise Black learned that Elliot Mumbor, one of her classmates, had received an award the previous March. Elise should:

• A) ignore the event because it occurred so long ago.
• B) phone Elliot to convey congratulations.
• C) send her classmate a greeting card on which she writes a personal message.
• D) write her alumni office and complain that news items are not current.

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Definitions:

Direct-Mail Prospecting

The process of sending promotional materials or correspondence through postal mail to potential customers as a method of generating leads.

Automotive Trade Show

An industry-specific event that brings together members of the automotive sector to showcase and discuss the latest vehicles, parts, and technologies.

Lead Cards

Physical or digital records used by sales professionals to track potential customers or clients, including contact information and relevant notes.

Sales Pitch

A brief presentation that outlines the main features and benefits of a product or service to persuade potential customers to buy.