Examlex
A persuasive message is a communication in which you try to change the opinion of the message's receiver.
Hypotheses
Proposed explanations made on the basis of limited evidence as a starting point for further investigation, often tested statistically.
Confounding Variables
External variables that can affect the outcome of an experiment, making it difficult to establish a clear cause-and-effect relationship.
Random Assignment
The assignment of participants to categories of an independent variable such that each participant has an equal chance of being assigned to each category.
Systematic Observation
An observational method that involves structured, consistent procedures for recording and analyzing phenomena.
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