In a Sales Letter It Is More Likely That the Receiver

question 3

True/False

In a sales letter it is more likely that the receiver will develop interest in a product or service if general statements of the benefits, not specific statements, are used.

---

Definitions:

Blind Spots

Blind spots refer to areas in which a person lacks awareness or understanding, potentially leading to oversight or errors in judgment.

Biases

Prejudices or predispositions towards or against something or someone, often in a way that is considered to be unfair.

Prejudices

Preconceived opinions or judgments about people or things that are not based on reason or actual experience.

Language

A system of communication using sounds, symbols, or gestures by which individuals express thoughts, feelings, and ideas.