Creating and Holding a Mental Image of the Person with Whom

question 48

Multiple Choice

Creating and holding a mental image of the person with whom you are conversing by telephone will

• A) give the impression the other person is important.
• B) help you keep the conversation focused on the other person.
• C) make your voice sound professional.
• D) minimize the potential for in-person interruptions.

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Definitions:

Face Validity

The extent to which a test or measure appears to be valid on the surface, based on subjective judgment.

Concurrent Validity

The degree to which the results of a particular test correlate with those of a previously established test or measure, assessed at the same time.

Discriminant Validity

The extent to which a measure does not correlate with other variables from which it is theoretically supposed to differ.

Interval Scale

A scale of measurement in which the intervals between numbers on the scale are all equal in size.