What Is Lobbying? How Do Interest Groups Lobby Government

question 117

Essay

What is lobbying? How do interest groups lobby government?

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Definitions:

Market Development Strategy

A growth strategy that employs the existing marketing offering to reach new market segments, whether domestic or international.

Competitive Advantage

The edge a business has over its competitors, allowing it to generate greater sales or margins and/or retain more customers.

Segmentation

The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors.

Targeting

The process of identifying and directing marketing efforts at a specific segment of the market that is most likely to purchase a product or service.