Examlex
Party conventions generally
Consumer Tribes
Groups of people who share similar interests, values, or lifestyles, significantly influencing each other's consumer behavior and brand preferences.
Subcultures of Consumption
Groups of people who share distinctive preferences, consumption habits, and lifestyles, often revolving around specific brands, products, or activities.
Brand's Myth
is the set of stories or beliefs associated with a brand that shapes its identity and emotional appeal to consumers.
Subcultures
Groups within a larger culture that distinguish themselves through distinct beliefs, values, or interests.
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