Targeting Media Programming at Specific Populations Within Society Is Called

question 60

Short Answer

Targeting media programming at specific populations within society is called __________.

---

Definitions:

Weighted-Average Time

A calculation that determines the mean time until cash flows are received, adjusted for the relative size of each cash flow, often used in bonds.

Cash Flow Payment

Payments of money, particularly from a company or government to an individual, which can arise from operations, financing, or investments.

Yield To Maturity

The total return anticipated on a bond if the bond is held until it matures, considering all payments of principal and interest.

Duration

A measure of the sensitivity of a bond's price to changes in interest rates, representing the weighted average of the time until a bond's cash flows are received.