Examlex
Please define the following key terms. Show Who? What? Where? When? Why Important?
-Ernst Cassirer
Center of Influence
An individual or institution that can significantly affect perceptions and actions within a specific community or demographic through their authority or position.
Endless Chain
A sales technique where current customers are used to generate referrals for future sales opportunities.
Approach Phase
in sales refers to the initial stage of the sales process where a salesperson first makes contact with a prospective customer.
Trial Close
A sales technique where the salesperson presents a question or statement to the potential buyer to gauge their readiness to complete the purchase.
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