Examlex
Please define the following key terms. Show Who? What? Where? When? Why Important?
-Tony Blair
Generic Competition
Competition between brands or products that are not differentiated by a patent or specific features, often based solely on price.
Product Variants
Different versions of a product that a company offers, differing in features, sizes, or other characteristics to satisfy various customer needs.
Product Attributes
The characteristics or features of a product, including quality, price, design, and brand name, which can influence consumers' buying decisions.
Variant
A version of a product that is slightly different from the basic model to cater to different customer needs or preferences.
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