The Electronic Version of the Basic Retail Strategy of Selling

question 5

Multiple Choice

The electronic version of the basic retail strategy of selling directly to customers is __________.

• A) e-business
• B) B2C
• C) B2G
• D) B2B

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Definitions:

Masked Branding

A marketing strategy where a brand deliberately conceals its direct association with a product or service to appeal to a different consumer segment or to test new markets.

Discernible Brand

A brand that is easily recognized and distinguished from others in the market due to unique characteristics or qualities.

Penetration-Pricing

A pricing strategy where a product is initially set at a low price to attract customers and gain market share, eventually raising prices once this objective is achieved.

Incidental Learning

Learning that occurs unintentionally and without explicit attempts to learn.