Which of Maslow's Higher-Order Needs Translate to Which Alderfer ERG

question 20

Multiple Choice

Which of Maslow's higher-order needs translate to which Alderfer ERG needs category?

• A) Growth needs
• B) Existence needs
• C) Relationship needs
• D) Physiological needs

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Definitions:

Full-Service Advertising Agency

An agency that offers a complete range of advertising-related services across different media and platforms, from planning and strategy to creation and execution.

Media Selection

Media selection entails choosing the most effective communication channels or platforms to advertise or convey a particular message to a target audience.

Copy Development

involves creating and refining written content for advertising or marketing materials to engage and persuade the target audience.

Artwork

Visual material prepared for inclusion in printed materials, including drawings, photographs, or other forms of creative graphic design.