Competitive Advantage Can Be Achieved Through Quality by Finding Ways

question 99

True/False

Competitive advantage can be achieved through quality by finding ways and using technology to create products and services that are of consistently higher quality for customers than what is offered by one's competitors.

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Definitions:

Foot-In-The-Door Technique

Asking for a small commitment and, after gaining compliance, asking for a bigger commitment.

Foot-In-The-Door Phenomenon

The foot-in-the-door phenomenon is a psychological tactic where agreeing to a small request increases the likelihood of agreeing to a larger request later.

Telemarketers

Individuals who make sales or marketing calls, typically unsolicited, to potential customers over the phone.

Consumer Psychology

Branch of psychology that studies the habits of consumers in the marketplace.