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What Are the Three Types of Innovation? What Do They

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What are the three types of innovation? What do they result in?


Definitions:

Consultative Selling

A sales approach emphasizing the identification and addressing of customer needs and problems, establishing a consultative relationship rather than making a direct sale.

Key Account Management

The practice of using team selling to focus on important customers so as to build mutually beneficial, long-term, cooperative relationships.

Technical Personnel

denotes individuals who possess specialized skills, knowledge, and expertise in technological areas.

Sales Commission

A form of compensation awarded to sales employees based on the sales they generate.

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