Examlex
In _____, the foreign firm buys the rights to use another's name and operating methods in its home country.
Marketing Promotions
Activities and techniques designed to enhance visibility, stimulate demand, and differentiate a product or service to boost sales.
Emotional Appeals
Marketing or advertising strategies that aim to elicit an emotional response from the audience to influence their attitudes or behaviors.
Sex, Humour, Fear
Advertising strategies aimed at capturing attention and eliciting responses by leveraging basic human emotions and reactions.
Cognitive Responses
The thoughts that arise in a person's mind in reaction to communications or stimuli, which can influence attitudes and behaviors.
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