A(n) _____ Refers to the Issue of Who Will Run

question 31

Multiple Choice

A(n) _____ refers to the issue of who will run the business when the current head leaves.

• A) family business integration
• B) family business feud
• C) family disagreement
• D) succession problem
• E) role confusion

---

Definitions:

Marketing Strategy

An organization's strategy that combines all of its marketing goals into one comprehensive plan, leveraging its resources to provide a competitive edge.

Diversified

The quality of having a wide variety or range of different things or activities.

SWOT Analysis

A strategic planning tool that evaluates the Strengths, Weaknesses, Opportunities, and Threats involved in a project or business venture.

Strengths

Positive attributes of an organization. These are internal resources and capabilities that support a company to achieve its mission, goals, and competitive advantage.