Bridget Was Asked by Brenda,her Boss,to Take on a Difficult

question 104

Multiple Choice

Bridget was asked by Brenda,her boss,to take on a difficult assignment.Bridget,although entirely occupied with other tasks,took on the assignment without hesitation.Bridget's motivation for taking on the assignment was the opportunity to develop a positive relationship with Brenda.What power has Brenda exerted over Bridget?

• A) Coercive power
• B) Legitimate power
• C) Expert power
• D) Reward power
• E) Referent power

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Definitions:

Monetization

The process of converting something into revenue, often used in the context of earning money from websites, apps, or other digital assets.

Social Object Theory

A concept suggesting that social relations and interactions are organized around objects, such as shared interests or digital content.

Word-of-mouth Communications

Informal conversations consumers have about products, services, or brands, which can significantly influence perceptions and buying behaviors due to their personal and trustworthy nature.

CRM

Customer Relationship Management, a strategy for managing an organization's relationships and interactions with customers and potential customers.