Which of the Following Best Describes Synergy

question 45

Multiple Choice

Which of the following best describes synergy?

• A) It is the process by which some people avoid responsibility by "free-riding" in groups.
• B) It is the process of creating a whole greater than the sum of its individual parts.
• C) It is the process of analyzing business opportunities according to market growth rate and market share.
• D) It is the process that analyses the strengths, weaknesses, opportunities, and threats involved in a business.
• E) It is the process that seeks the lowest costs of operations within a special market segment.

Appreciate the role of distribution systems in product availability.

Understand the concept of price elasticity and its significance in product pricing.

Know the strategic benefits and implications of product line extensions and development.

Recognize the critical role of integrated marketing communications (IMC) in creating coherent promotional messages.