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At an Arson Scene,the Collection of a Substrate Control Would

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At an arson scene,the collection of a substrate control would require the arson investigator to:


Definitions:

Brand's Identity

The collection of attributes and values that define how a brand presents itself to the market and distinguishes itself from competitors.

Brand's Image

represents the public perception or the set of beliefs held about a brand.

Firm's Culture

The collective behaviors, values, rituals, and belief systems that define an organization's internal environment and how it operates.

Brand's Image

is the public perception or the set of beliefs and associations that consumers have about a brand.

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