Examlex
A compound microscope permits the user to view two separate specimens side-by-side.
Class Action Suit
A legal action filed by one or more plaintiffs on behalf of a larger group of people who are similarly affected by the same issue.
Gas Tanks Exploded
Incidents where gas tanks ignite and cause an explosion, typically due to leakage and ignition from an external source.
Market Positioning
Involves the process of defining the marketing mix variables so that target customers have a clear, distinctive, desirable understanding of what the product does or represents in comparison with competing products.
Marketing Mix Variables
The controllable factors that a company uses to influence consumers' purchase decisions, traditionally known as the 4Ps: Product, Price, Place, and Promotion.
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