An Entity That Holds Specialized Attributes That Distinguish It from One

question 45

Multiple Choice

An entity that holds specialized attributes that distinguish it from one or more other similar entities is a ________.

• A)supertype
• B)subtype
• C)discriminator
• D)A and C
• E)B and C

---

Definitions:

Right Message

Refers to the creation and delivery of appropriate and targeted communication that resonates with a specific audience.

Gross Rating Points (GRP)

Measure used for various media advertising—print, radio, or television; GRP = Reach × Frequency.

Vogue

Vogue refers to the prevailing fashion, style, or trend within the general public, often used to describe the current popularity of certain designs, behaviors, or cultural phenomena.

Direct Marketing

A form of advertising where companies communicate directly to customers through various media, including mail, email, texts, and flyers, without intermediaries.