Examlex
A stored program that is attached to a table or view is called a stored procedure.
Product-mix
The total range of products that a company offers to its customers, including all product lines and individual products.
Comarketing
Cooperative arrangement in which two businesses jointly market each other’s products.
Cobranding
Cooperative arrangement in which two or more businesses team up to closely link their names on a single product.
Affinity Program
Marketing effort sponsored by an organization that solicits involvement by individuals who share common interests and activities.
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