We Have Done an RFM Analysis on Our Customer Data

question 76

Multiple Choice

We have done an RFM analysis on our customer data.John Smith has a score of "5 1 1".This means that John:

• A)has ordered recently,and orders a lot when he orders.
• B)hasn't ordered recently,but orders a lot when he orders.
• C)has ordered recently,but doesn't order a lot when he orders.
• D)hasn't ordered recently,and doesn't order a lot when he orders.
• E)None of the above is correct.

---

Definitions:

Carnations

A type of flower known for its bright colors and sweet fragrance, often used in bouquets and floral arrangements.

Size

The physical dimensions, magnitude, or extent of an object or entity.

Carnations

A type of flower known for its distinct fragrance and variety of colors, commonly used in arrangements and bouquets.

Tariff

A tax imposed by a government on imported or exported goods to regulate trade and protect domestic industries.