One Way to Identify the Orientation of a Firm Is

question 20

Multiple Choice

One way to identify the orientation of a firm is to examine its primary goal.What type of marketing management philosophy does a firm practice that seeks to achieve profitability through sales volume?

• A)societal marketing orientation
• B)market orientation
• C)sales orientation
• D)production orientation

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Definitions:

Optimality Theory

A principle suggesting that organisms behave in ways that maximize their fitness, balancing the costs and benefits of each action.

Flight Expenses

The energy cost associated with flying, which includes the metabolic rate required for maintaining powered flight.

V-Formation

A flight formation often seen in birds, especially migratory species, where individuals position themselves in a V shape to conserve energy and improve aerodynamics.

Scientific Conclusion

A final determination derived from the analysis of data and experimentation, summarizing the findings of a scientific investigation.