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Jacques Torres Chocolate is a factory and retail store.Its owner is willing to try to produce new products when his customers suggest them-such as chili-pepper-laced chocolate candy.His only condition is that when he adds new products,his customers have the final say on whether the product is of any value.According to Torres,"If something doesn't move,that's the last time you see it."
-How does Jacques Torres Chocolate keep its customers coming back?
Planning for Objections
Preparing responses to potential objections or concerns a client might raise during the sales process.
Objection Pre-Emption
A sales strategy where potential objections are anticipated and addressed before the customer raises them.
Forestalling an Objection
A sales technique involving addressing potential concerns or objections before they are explicitly raised by the customer.
True Objection
The real and underlying concern that a customer has, preventing them from completing a purchase.
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