What Do Companies That Rely on the Marketing Concept and That

question 75

Multiple Choice

What do companies that rely on the marketing concept and that have implemented a market orientation strategy recognize?

• A)Price is the most important variable for customers.
• B)Sales depend predominantly on an aggressive sales force.
• C)What the customer thinks he or she is buying is what is important.
• D)Selling and marketing are essentially the same thing.

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Definitions:

Advertiser

A person or organization that promotes products, services, or ideas through various forms of media to attract customers or supporters.

Effectiveness

The degree to which something is successful in producing a desired or intended result.

Efficiency

The ability to accomplish a task or goal with the minimal waste of time, effort, and resources.

Credibility

The perception of being reliable, trustworthy, and knowledgeable, essential for effective communication and leadership.