What Is Customer Value? How Can Marketers Make Sure Customers

question 85

Essay

What is customer value? How can marketers make sure customers perceive their companies/products as sources of value?

---

Definitions:

Physical Properties

Characteristics of a substance that can be observed or measured without changing the substance's chemical composition, such as density, color, or melting point.

Objects

Physical items or entities that can be perceived by the senses.

Gender Development

The process by which individuals develop their gender identity and learn the roles and behaviors considered appropriate for their gender in their culture.

Learning Influence

The impact that various factors, such as environment, experience, and education, have on the process of acquiring new knowledge or skills.