What Is Customer Value? How Can Marketers Make Sure Customers

question 85

Essay

What is customer value? How can marketers make sure customers perceive their companies/products as sources of value?

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Definitions:

Sample Mean

The average of all the observations in a sample, used as an estimate of the population mean.

Central Limit Theorem

A statistical theory stating that, given a sufficiently large sample size from a population with a finite level of variance, the mean of all samples will be approximately equal to the mean of the population, with the samples approximating a normal distribution.

Statistical Inference

The process of drawing conclusions about population properties based on a sample taken from the population.

Sample Proportion

The fraction or percentage of items in a sample that exhibit a particular trait or characteristic.