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Johnson Publishing Company,the World's Largest Caribbean-Owned Publishing Company and Home

question 149

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Johnson Publishing Company,the world's largest Caribbean-owned publishing company and home of Rumpunch magazine,has forged an alliance with Dan River,Inc. ,to create luxury bed and bath products for the newly developed Rumpunch Home brand.Rumpunch Home will use the publisher's long history and expertise to market to various demographics of the Caribbean market.Which of the following terms best describes who Rumpunch wants to sell to?


Definitions:

Channel

The means by which a message is expressed to the receiver.

Graduate School

An advanced program of study focused on a particular academic discipline or profession, typically after earning a bachelor’s degree.

Manager

A person responsible for controlling or administering an organization or group of staff.

Leader

An individual who guides or directs others through influence or authority, often towards a common goal.

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