As Technology Continues to Offer More Methods for Shopping on the Internet,manufacturers

question 146

Multiple Choice

As technology continues to offer more methods for shopping on the Internet,manufacturers and traditional retailers are finding themselves in direct competition with each other.In this case,manufacturers and retailers cannot intelligently plan for the future unless marketing managers understand which of the following?

• A)their competitive advantage
• B)the lastest technological innovations
• C)how consumers are assimilating new technology
• D)changing social attitudes toward shopping

---

Definitions:

Equity Securities

Financial instruments that signify an ownership interest in a company or entity and may entitle the holder to a share of the corporation's residual cash flows or assets.

Unrealized Gains

Increases in the value of assets that have not yet been sold and therefore not converted into cash.

Fair Value

An estimate of the market value of an asset or liability, based on the current price at which it can be sold or settled.