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In Asia,Procter & Gamble (P&G)discovered Consumers Like to Experiment with Different

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In Asia,Procter & Gamble (P&G) discovered consumers like to experiment with different brands of shampoos,so most shoppers shy away from the family-size bottles so popular with Americans.Now,most of the shampoo the company sells in the Far East is packaged in single-use sachets.Which factors did P&G respond to when it changed its Asian packaging?


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