Frito-Lay Is Considered the King of the Salty Snack Industry

question 53

Multiple Choice

Frito-Lay is considered the king of the salty snack industry with its distribution network of 42 plants,12,800 delivery people,and more than 900 tractor trailers formed into a retail delivery powerhouse.Smaller manufacturers of salty snacks find that monitoring the activities of Frito-Lay is an effective way to monitor which factors within their external environments?

• A)bureaucratic
• B)marketing mix
• C)competitive
• D)social

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Definitions:

Comparative Balance Sheets

Comparative balance sheets present the financial position of a company at two different points in time, allowing for analysis of changes and trends.

Inventory

The sum of all products and materials possessed by a firm, intended for either reselling or manufacturing.

Statement of Cash Flows

A financial report detailing the inflow and outflow of cash and cash equivalents for a business.

Direct Method

A cash flow statement preparation technique that lists all major operating cash receipts and payments for the period.