Thani Jambulingham Wants to Open a Restaurant That Features the Finest

question 65

Multiple Choice

Thani Jambulingham wants to open a restaurant that features the finest in Indian and Middle Eastern delicacies.To determine the feasibility of his restaurant,he hired FoodFacts marketing research consultants.The experts at FoodFacts studied all the market information available and determined that consumers aged 30 to 45 who love spicy cuisine were most interested in the proposed restaurant.In examining the restaurant environment,FoodFacts researchers found the west side of the city offered the best options for opening the restaurant.Jambulingham was told the biggest obstacle in opening the restaurant related to obtaining the necessary permits from the city and province.
-Refer to Indian Restaurant.Jambulingham is developing a marketing plan to cover the first five years of the restaurant's business.Which of the following uncontrollable factors must he be sure to consider in his plan?

• A)place or distribution factors
• B)media buying factors
• C)demographic factors
• D)psychographic factors

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Definitions:

World Bank

Organization established by industrialized nations to lend money to less-developed countries.

Financial Crisis

A situation where the value of financial institutions or assets drops significantly and is often accompanied by panic in the financial markets and a lack of liquidity.

Quotas

Limits set on the quantity of a product that can be imported or exported during a given timeframe, used as a trade policy tool.

Specified Time Periods

Designated or clearly defined intervals of time within which certain actions are performed or conditions are to be met.