Which of the Following Describes and Estimates the Size and Sales

question 53

Multiple Choice

Which of the following describes and estimates the size and sales potential of market segments of interest to the firm and assesses key competitors in these market segments?

• A)market opportunity analysis
• B)environmental scan
• C)marketing mix audit
• D)target market strategy

---

Definitions:

Social Norms

Unwritten rules or expectations within a society or group that dictate the behavior, appearance, and actions of its members, influencing conformity and social order.

Personally Distressing

A term often used to describe emotions or experiences that intensely disturb or distress an individual on a personal level.

Prognosis

A prediction of the likely course of a psychological (or physical) disorder.

Mental Disorder

A broad category of conditions affecting mood, thinking, and behavior that impair an individual's ability to function in daily life.