Masco Is the Name of a Well-Recognized Company in the Construction

question 116

Multiple Choice

Masco is the name of a well-recognized company in the construction industry.It produces cabinetry,furniture,lighting,and plumbing fixtures for the upper-end homeowner and builder.One of the divisions of Masco is the Delta Faucet Company,which is the leader in the faucet industry.Delta Faucet was founded in 1955.Over the decades,it has developed a legacy based on well-crafted,high-quality products.Since the 1970s,Delta has focused its energies on building loyalty with the builder marketplace.Research in 2007 showed that while builders respect the Delta faucet for its quality,durability,and dependability,household consumers were not enamoured with Delta products.Due to the number of new magazines and television programs devoted to home style,homeowners wanted faucets that were chic and stylish.This was not the image of the Delta Faucet.To change its image,Delta Faucet began a marketing program in which it committed itself to developing new products to appeal to homeowners.It adopted a new slogan,"Beautifully Engineered."
-Refer to Delta Faucet Company.The marketing program,which Delta designed to develop new products to appeal to homeowners,is an example of which of the following?

• A)strategic planning
• B)a mission statement
• C)mass marketing
• D)production-oriented marketing

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Definitions:

Adjustment to College

The process by which students acclimate to the academic, social, and cultural demands of college life.

Self-handicapping

A behavior or action taken to excuse potential failure or poor performance in advance.

Academic Failure

The inability to meet the prescribed criteria or standards of academic achievement.

Intrinsic Motivation

is the drive to engage in an activity for its own sake, deriving pleasure and satisfaction from the participation itself, not from external rewards.