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Masco Is the Name of a Well-Recognized Company in the Construction

question 88

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Masco is the name of a well-recognized company in the construction industry.It produces cabinetry,furniture,lighting,and plumbing fixtures for the upper-end homeowner and builder.One of the divisions of Masco is the Delta Faucet Company,which is the leader in the faucet industry.Delta Faucet was founded in 1955.Over the decades,it has developed a legacy based on well-crafted,high-quality products.Since the 1970s,Delta has focused its energies on building loyalty with the builder marketplace.Research in 2007 showed that while builders respect the Delta faucet for its quality,durability,and dependability,household consumers were not enamoured with Delta products.Due to the number of new magazines and television programs devoted to home style,homeowners wanted faucets that were chic and stylish.This was not the image of the Delta Faucet.To change its image,Delta Faucet began a marketing program in which it committed itself to developing new products to appeal to homeowners.It adopted a new slogan,"Beautifully Engineered."
-Refer to Delta Faucet Company.While new home construction is not growing as rapidly as it once did,the number of homeowners who are remodelling bathrooms and kitchens is growing.According to the portfolio matrix,how would Masco consider Delta?

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Superman

A fictional superhero character created by Jerry Siegel and Joe Shuster, appearing in American comic books published by DC Comics, known for his superhuman abilities.

Difference Notice

Involves the ability to discern or recognize changes or distinctions between objects, situations, or stimuli.

Weights

Objects of known mass used for various purposes including balancing scales, physical exercises, and as measurements in scientific experiments.

Prediction

The act of forecasting future events or behaviors based on current or past information.