Bentley Automobiles Are Extremely Expensive and Are Designed to Appeal

question 118

Multiple Choice

Bentley automobiles are extremely expensive and are designed to appeal to consumers who equate value and quality with price.Which type of competitive advantage has the manufacturer of Bentley automobiles created?

• A)value-enhanced
• B)mass-marketing
• C)social class-oriented
• D)niche

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Definitions:

Negotiators

Individuals who engage in discussions with others to reach an agreement or settlement.

Interaction Goals

Objectives that individuals aim to achieve through their interactions with others, which can affect the dynamics of communication and relationship-building.

Emphasis

Special importance, value, or prominence given to something.

Interpersonal Aspects

Pertains to the elements or factors that involve interactions between individuals, focusing on relationships and communication.