The Company That Manufactures Molson Beer Simultaneously Launched Arctic Brand

question 134

Multiple Choice

The company that manufactures Molson beer simultaneously launched Arctic brand in Ontario and Tornade brand in Quebec with the intention of gaining a share of the rapidly expanding alcoholic lemonade segment of the beverage industry.The separate launch strategies for the products are due to different market conditions in the two Canadian provinces.Which strategies did Molson use to reach existing markets with its new product?

• A)market integration
• B)diversification
• C)product penetration
• D)product development

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Definitions:

Biome

A large ecological community with distinct climate, plants, and animals adapted to its conditions, classified by predominant vegetation and characterized by adaptations of organisms to that particular environment.

Principal Factors

The main or most important elements or components that contribute to a specific process or outcome.

Tropical Rain Forests

Diverse and dense forests located in the tropics, characterized by high rainfall and biodiversity.

Productive Biome

An ecosystem with a high rate of plant productivity, supporting a vast array of animal life due to the abundance of food sources.