Before Heinz Sold Its 9-Lives Brand Cat Food Unit,the Company

question 64

Multiple Choice

Before Heinz sold its 9-Lives brand cat food unit,the company identified the product as having a low market share in a high-growth market.How would the portfolio matrix classify 9-Lives?

• A)as a star
• B)as an exclamation point
• C)as a question mark
• D)as a cash cow

---

Definitions:

Brake Fade

A reduction in the braking power of a vehicle, often due to overheating of the brake components during heavy use.

Water Fade

A decrease in the performance of brake components due to the presence of water.

Disc Brakes

A type of brake system that uses calipers to squeeze pairs of pads against a disc or rotor to create friction, slowing the rotation of the wheels.

Drum Brakes

A type of brake that uses friction caused by a set of shoes or pads that press outward against a rotating cylinder-shaped part known as a drum.